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1

The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy

Stock, Axel, Balachander, Subramanian

Journal:

Management Science

Year:

2005

Language:

english

File:

PDF, 212 KB

english, 2005

2

Historicizing New Media: A Content Analysis of Twitter

Humphreys, Lee, Gill, Phillipa, Krishnamurthy, Balachander, Newbury, Elizabeth

Journal:

Journal of Communication

Year:

2013

Language:

english

File:

PDF, 520 KB

english, 2013

3

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Ram Bezawada, S. Balachander, P. K. Kannan and Venkatesh Shankar

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 2.82 MB

english, 2009

4

Limited Edition Products: When and When Not to Offer Them

Balachander, Subramanian, Stock, Axel

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 322 KB

english, 2009

5

[IEEE 2012 AGILE India Conference - Bengaluru, India (2012.02.17-2012.02.19)] 2012 Agile India - Implementing the Lean Concepts of Continuous Improvement and Flow on an Agile Software Development Project: An Industrial Case Study

Swaminathan, Balachander, Jain, Karuna

Year:

2012

Language:

english

File:

PDF, 902 KB

english, 2012

6

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Balachander, Subramanian, Ghose, Sanjoy

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 101 KB

english, 2003

7

Ground Vibration due to Blasting in Limestone Quarries

Adhikari, G.R., Theresraj, A.I., Venkatesh, H.S., Balachander, R., Gupta, R.N.

Journal:

Year:

2004

Language:

english

File:

PDF, 339 KB

english, 2004

8

The Effects of a Product's Aesthetic Design on Demand and Marketing Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Liu, Yan, Li, Krista J., Chen, Haipeng (Allan), Balachander, Subramanian

Journal:

Journal of Marketing

Year:

2016

Language:

english

File:

PDF, 1.24 MB

english, 2016

9

Gaining More by Stocking Less: A Competitive Analysis of Product Availability

Balachander, Subramanian, Farquhar, Peter H.

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 1.25 MB

english, 1994

10

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Balachander, Subramanian, Ghosh, Bikram, Stock, Axel

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 268 KB

english, 2010

11

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Subramanian Balachander and Sanjoy Ghose

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 2.19 MB

english, 2003

12

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Bezawada, Ram, Balachander, S, Kannan, P.K, Shankar, Venkatesh

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 177 KB

english, 2009

13

An Empirical Analysis of Scarcity Strategies in the Automobile Industry

Balachander, Subramanian, Liu, Yan, Stock, Axel

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 227 KB

english, 2009

14

Handling the blockades while excavating the surge shaft at Tala Hydroelectric Project

H.S. Venkatesh, R. Balachander, R.N. Gupta

Journal:

Tunnelling and Underground Space Technology

Year:

2008

Language:

english

File:

PDF, 1.11 MB

english, 2008

15

On the application of rock mass quality for blasting in large underground chambers

G.R. Adhikari, A. Rajan Babu, R. Balachander, R.N. Gupta

Journal:

Tunnelling and Underground Space Technology

Year:

1999

Language:

english

File:

PDF, 718 KB

english, 1999

16

Effect of deep breathing at six breaths per minute on the frequency of premature ventricular complexes

E. Sankaranarayanan Prakash, Pattanashetty N. Ravindra, Madanmohan, R. Anilkumar, J. Balachander

Journal:

International Journal of Cardiology

Year:

2006

Language:

english

File:

PDF, 79 KB

english, 2006

17

Evolution of forensic odontology: An overview

Priyadharsini, C, Masthan, K. M. K., Balachander, N, Babu, NAravindha, Jimson, Sudha

Journal:

Journal of Pharmacy And Bioallied Sciences

Year:

2015

Language:

english

File:

PDF, 338 KB

english, 2015

18

Selection of Product Line Qualities and Prices to Signal Competitive Advantage

Balachander, Subramanian, Srinivasan, Kannan

Journal:

Management Science

Year:

1994

Language:

english

File:

PDF, 1.55 MB

english, 1994

19

Monitoring the Dynamics of Brand Equity Using Store-Level Data

Sriram, S, Balachander, Subramanian, Kalwani, Manohar U

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 235 KB

english, 2007

20

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander and Manohar U. Kalwani

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 2.93 MB

english, 2007

21

An Empirical Analysis of Scarcity Strategies in the Automobile Industry

Subramanian Balachander, Yan Liu and Axel Stock

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 2.30 MB

english, 2009

22

[IEEE 2018 4th International Conference on Electrical Energy Systems (ICEES) - Chennai, India (2018.2.7-2018.2.9)] 2018 4th International Conference on Electrical Energy Systems (ICEES) - Solar Powered DC - DC Converter for Wearable Devices

Balachander, B, Sinthamani, S, Sudharsanam, S

Year:

2018

Language:

english

File:

PDF, 993 KB

english, 2018

23

Effectiveness of Venlafaxine in Selective Serotonin Reuptake Inhibitor–Resistant Obsessive-Compulsive Disorder

Balachander, Srinivas, Kodancha, Prabhath Gujjadi, Arumugham, Shyam Sundar, Sekharan, Jaisoorya T., Narayanaswamy, Janardhanan C., Reddy, YC Janardhan

Journal:

Journal of Clinical Psychopharmacology

Year:

2019

Language:

english

File:

PDF, 165 KB

english, 2019

24

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Bezawada, Ram, Balachander, S., Kannan, P.K., Shankar, Venkatesh

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 160 KB

english, 2009

25

[IEEE 2020 International Conference on Communication and Signal Processing (ICCSP) - Chennai, India (2020.7.28-2020.7.30)] 2020 International Conference on Communication and Signal Processing (ICCSP) - Design and Construction of a Submarine Miniature

Abenanth, G Kalyana, Balachander, s, Sivakarthikeyan, U, Avinash Subramaniam, M, Aravinth, J

Year:

2020

File:

PDF, 1.31 MB

2020

26

Demonstration of AlGaN/GaN metal-oxide-semiconductor high-electron-mobility transistors with silicon-oxy-nitride as the gate insulator

K. Balachander, S. Arulkumaran, T. Egawa, Y. Sano, K. Baskar

Journal:

Materials Science and Engineering: B

Year:

2005

Language:

english

File:

PDF, 289 KB

english, 2005

27

Live text

Christopher W. Fraser, Balachander Krishnamurthy

Journal:

Software: Practice and Experience

Year:

1990

Language:

english

File:

PDF, 540 KB

english, 1990

28

On the optimal number of advertising slots in a generalized second-price auction

Alex Kim, Subramanian Balachander, Karthik Kannan

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 256 KB

english, 2012

29

Dedicated bifurcation stents

Ajith Ananthakrishna Pillai, Balachander Jayaraman

Journal:

Indian Heart Journal

Year:

2012

Language:

english

File:

PDF, 858 KB

english, 2012

30

Dynamic performance of a DC shunt motor connected to a photovoltaic array

Fam, W.Z., Balachander, M.K.

Journal:

IEEE Transactions on Energy Conversion

Year:

1988

Language:

english

File:

PDF, 488 KB

english, 1988

31

Privacy and online social networks: can colorless green ideas sleep furiously?

Krishnamurthy, Balachander

Journal:

IEEE Security & Privacy Magazine

Year:

2013

Language:

english

File:

PDF, 386 KB

english, 2013

32

How long has it been since the last deal? Consumer promotion timing expectations and promotional response

Liu, Yan, Balachander, Subramanian

Journal:

Quantitative Marketing and Economics

Year:

2014

Language:

english

File:

PDF, 811 KB

english, 2014

33

Techniques and outcomes of transcatheter closure of complex atrial septal defects – Single center experience

Pillai, Ajith Ananthakrishna, Satheesh, Santhosh, Pakkirisamy, Gobu, Selvaraj, Raja, Jayaraman, Balachander

Journal:

Indian Heart Journal

Year:

2014

Language:

english

File:

PDF, 1.10 MB

english, 2014

34

[ACM Press the eleventh international conference - Honolulu, Hawaii, USA (2002.05.07-2002.05.11)] Proceedings of the eleventh international conference on World Wide Web - WWW '02 - Flash crowds and denial of service attacks

Jung, Jaeyeon, Krishnamurthy, Balachander, Rabinovich, Michael

Year:

2002

Language:

english

File:

PDF, 1.12 MB

english, 2002

35

Overaged metallography of alloy 909, a low coefficient of expansion superalloy

Balachander, M A, Vishwakarma, K, Richards, N L

Journal:

Materials Science and Technology

Year:

2012

Language:

english

File:

PDF, 289 KB

english, 2012

36

Microstructure characterisation of solution treated (ST) and solution treated and aged (STA) Incoloy 909

Balachander, M A, Vishwakarma, K, Tang, B, Richards, N L

Journal:

Materials Science and Technology

Year:

2011

Language:

english

File:

PDF, 308 KB

english, 2011

37

Twitter: a content analysis of personal information

Humphreys, Lee, Gill, Phillipa, Krishnamurthy, Balachander

Journal:

Information Communication & Society

Year:

2014

Language:

english

File:

PDF, 197 KB

english, 2014

38

Warranty Signalling and Reputation

Balachander, Subramanian

Journal:

Management Science

Year:

2001

Language:

english

File:

PDF, 188 KB

english, 2001

39

Real Time Three-Dimensional Transesophageal Echocardiography Demonstration of Membranous Septal Aneurysm Causing Severe Right Ventricular Outflow Tract Obstruction

Mahesh, Saktheeswaran K., Kumar, Senthil, Satheesh, Santhosh, Jayaraman, Balachander

Journal:

Echocardiography

Year:

2015

Language:

english

File:

PDF, 570 KB

english, 2015

40

Modifying Customer Expectations of Price Decreases for a Durable Product

Balachander, Subramanian, Srinivasan, Kannan

Journal:

Management Science

Year:

1998

Language:

english

File:

PDF, 224 KB

english, 1998

41

Ghost cell lesions

Rajesh, E, Jimson, Sudha, Masthan, K. M. K., Balachander, N

Journal:

Journal of Pharmacy And Bioallied Sciences

Year:

2015

Language:

english

File:

PDF, 314 KB

english, 2015

42

[ACM Press the eleventh international conference - Honolulu, Hawaii, USA (2002.05.07-2002.05.11)] Proceedings of the eleventh international conference on World Wide Web - WWW '02 - Improving web performance by client characterization driven server adaptation

Krishnamurthy, Balachander, Wills, Craig E.

Year:

2002

Language:

english

File:

PDF, 236 KB

english, 2002

43

Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?

M. Pedram, S. Balachander

Year:

2015

Language:

english

File:

PDF, 245 KB

english, 2015

44

Warranty Signalling and Reputation

Subramanian Balachander

Journal:

Management Science

Year:

2001

Language:

english

File:

PDF, 318 KB

english, 2001

45

[ACM Press the 2nd ACM workshop - Barcelona, Spain (2009.08.17-2009.08.17)] Proceedings of the 2nd ACM workshop on Online social networks - WOSN '09 - On the leakage of personally identifiable information via online social networks

Krishnamurthy, Balachander, Wills, Craig E.

Year:

2009

Language:

english

File:

PDF, 348 KB

english, 2009

46

Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity

Subramanian Balachander and Kannan Srinivasan

Journal:

Marketing Letters

Year:

1998

Language:

english

File:

PDF, 888 KB

english, 1998

47

The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy

Axel Stock and Subramanian Balachander

Journal:

Management Science

Year:

2005

Language:

english

File:

PDF, 2.84 MB

english, 2005

48

Modifying Customer Expectations of Price Decreases for a Durable Product

Subramanian Balachander and Kannan Srinivasan

Journal:

Management Science

Year:

1998

Language:

english

File:

PDF, 492 KB

english, 1998

49

Gaining More by Stocking Less: A Competitive Analysis of Product Availability

Subramanian Balachander and Peter H. Farquhar

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 717 KB

english, 1994

50

Research Note—Competitive Bundling and Counterbundling with Generalist and Specialist Firms

Ghosh, Bikram, Balachander, Subramanian

Journal:

Management Science

Year:

2007

Language:

english

File:

PDF, 179 KB

english, 2007

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